Deutsche Telekom · TSC

Deutsche Telekom · TSC

From thousands of voices to clear decisions

From thousands of voices to clear decisions

Swipe on ideas, not faces Internal AI Tools for Consulting Teams

An internal tool at Telekom Strategy Consulting for reviewing thousands of employee ideas about what slows their work down. AI sorts every submission into themes and flags what it isn't sure about, so people only step in where their judgment is needed — and every theme ends up with an owner.

MY ROLE
MY ROLE

UI/UX Designer (end-to-end) · Front-end implementation

TEAM
TEAM

Consultants · AI/Software developer

Consultants · AI/Software developer

Timeline
Timeline

~6 months

~6 months

Context

Telekom Strategy Consulting is Deutsche Telekom's in-house consultancy, advising Group leadership on transformation. I worked in its Digitalization & IT practice — the team responsible for digital and AI enablement across TSC — as the only UI/UX designer.

The conditions, and how I worked within them.

Constraints

Principles

A brief is rarely a brief

I worked in the Digitalization & IT practice, TSC’s digital and AI enablement team. Colleagues came to us as internal clients with a problem rather than a specification — a spreadsheet, a deck, sometimes just a conversation. Working out what the product should be was the design work, not the step before it.

Fast work inside a slow system

Projects moved in weeks, not quarters. The groundwork they depended on — permissions, licences, access to existing systems — took months, and that came before any design direction could be set.

Several projects, many opinions

Each tool had several stakeholders with different pictures of what it should become. With projects running in parallel, alignment had to happen inside the work, not in a meeting series.

Chapter 1

Context

Telekom Strategy Consulting is Deutsche Telekom's in-house consultancy, advising Group leadership on transformation. I worked in its Digitalization & IT practice — the team responsible for digital and AI enablement across TSC — as the only UI/UX designer.

HOW I WORKED
The artifact is the brief.

When nobody can specify it, read what they've been using. The file contains the process.

Build before you have access.

Dummy data with realistic volumes and messy rows, so the real data is a connection, not a redesign.

Show the ugly version.

Polished screens get compliments. Rough ones get the truth.

Design being wrong first.

Normal software fails rarely. An AI gives a wrong answer that looks like a right one, every single run — so handling that isn't an error state, it's a main part of the product.

Chapter 2

01 — Uncorporate Scout

An AI-supported workspace for reviewing thousands of employee ideas

Problem

Every few months, TSC asks employees across Deutsche Telekom where their work gets stuck. One campaign brings in three to four thousand responses, each a paragraph of free text.

Every response needs four judgments: how bad it is, what it’s about, who can fix it, and whether it’s worth fixing. All of it ran in one Excel workbook.

Understanding the problem

I was given one Excel file and a question: what should this be as a product?

No brief beyond the file. No access to the employees who wrote the responses. So the workbook became the research — 1,181 rows, 22 columns, one campaign’s worth of complaints about work.

The work stopped in three places.

Scoring and classification were complete — every row had a pain score and a cluster. The time-loss column was filled to submission 788, then stopped. And five columns — process stage, effort, impact, gate, owner — were empty on every single row.

0 of 1,181 entries were ever assigned an owner.

The spreadsheet could describe a problem in detail. It could not hand it to anyone.

One in five people didn’t know where their own problem belonged.

212 submissions answered “Keine Angabe / Ich weiß nicht” for segment. Asking the submitter to categorise wasn’t working.

Almost everyone rated their problem as the biggest one.

64% said it affected the entire organisation. 38% chose the top of the time scale. 38% said it happened daily.

When most answers sit at the top of the scale, the scale can’t rank anything. What could rank things was repetition: 106 separate people described the same broken app experience. Volume was the honest signal, not self-assessment.

Almost everyone rated their problem as the biggest one.

64% said it affected the entire organisation. 38% chose the top of the time scale. 38% said it happened daily.

When most answers sit at the top of the scale, the scale can’t rank anything. What could rank things was repetition: 106 separate people described the same broken app experience. Volume was the honest signal, not self-assessment.

02 — Agent Hub

A workspace where consultants find and launch the AI tools available to them.

03 — Pitch Maker

An AI-assisted tool for building presentations.

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